THE CHANGE PLAYBOOK


Where change strategy becomes real-world impact.
From aligning stakeholders to launching campaigns and tracking adoption — The Change Playbook gives your team everything they need to make IT transformation land. Whether you're implementing SAP, AI tools, Salesforce, or any other business-critical software, this is your end-to-end solution for turning strategy into measurable success.

WHAT IS THE CHANGE PLAYBOOK?

A proven approach for planning, launching, landing and tracking IT change in your organisation. Whatever system rollout is on your plate, The Change Playbook helps you go from vision to reality.

It’s modular. People-first. Designed to build internal capability while accelerating adoption.

FROM STRATEGY TO ROLL OUT IN 10 MODULES

The Change Playbook is a clear, energising framework that takes your team from strategy to adoption — fast.
It’s built around 10 flexible modules, each delivered through a focused sprint. Each step builds momentum.
Every output drives clarity, capability, and real-world engagement.

  • We dive deep into your change initiative, uncovering its purpose and how it fits within your organisation’s context, culture and history.

    Output: A clear foundation that ensures all subsequent communication work addresses the real challenges at hand.

  • We identify and analyse all stakeholder groups affected by the change to enable the creation targeted messaging that resonates.

    Output: Detailed stakeholder profiles to identify concerns, communication preferences, and need-to-knows.

  • Together, we'll define clear, measurable communication objectives, developing a strategy that aligns with your overall change goals.

    Output: The strategic framework that guides all activities, including principles, approach, and success metrics.

  • This is where creativity shines! We'll create a compelling, consistent change narrative that explains the why, what, and how of the change.

    Output: A strong meta message that enables tailored comms for each stakeholder — answering the all-important, 'What’s in it for me?’

  • Time to integrate everything we’ve developed so far into a targeted campaign that’s guaranteed to bring everyone onboard.

    Output: A detailed campaign plan that fits with the culture, has the right message and tone, and works within budget. Fostering engagement - not cynicism.

  • We'll build a comprehensive communication roadmap that sequences activities across all channels and stakeholder groups.

    Output: a visual timeline that maps responsibilities and deliverables, creating a clear implementation plan aligned with your overall change timetable.

  • We'll design an effective message cascade approach ensuring consistent communication delivery across your organisation.

    Output: You'll receive all required tools and support mechanisms to empower your leaders, managers, and local communicators as key multipliers in the change process.

  • We design all the communications needed to support your change — from presentation decks and rollout guides to digital assets and engagement tools.

    Output:

    • Professionally designed, on-brand materials

    • Ready-to-use assets tailored to audiences and channels

    • Content localisation for multi-country deployment

  • We onboard your change champions, managers, and local communicators — turning them into confident, well-equipped advocates for change.

    Output:

    • Access to the digital Toolbox platform

    • Campaign-ready toolkits by group, location or role

    • FAQ cards, talking points, and support guidance

    • Consistent rollout across multiple markets — no mess, no lag

  • We implement real-time feedback loops and track performance against your change metrics in a simple dashboard — so you can course-correct, scale, and celebrate wins.

    Output:

    • Live dashboards to measure reach and engagement

    • Content and campaign refinements based on live data

    • nsights to drive momentum in Phase 2 and beyond

An Approach with Impact 

90%

of users say they are happy with the way changes are communicated

40%

reduction in tickets in the go-live period = happy hypercare teams and tangible ticket cost savings

87%

technology adoption rate post go-live - far above the typical 30–60% industry average  

1-2 fewer FTE’s

required within internal comms teams or system implementers to execute comms tasks

50%

faster creation of communication toolkits frees up valuable project team time and gets the message out quicker

30%

boost in traffic to training sites, thanks to smart, targeted training promotion

CHOOSE YOUR LEVEL OF SUPPORT

One Playbook. Three ways to run it.

Every organisation is different. That’s why we offer three flexible support packages — so you can choose how hands-on you want us to be. Whether you want to lead the process yourself, get expert validation, or co-create everything together, we’ve got you covered.

Self-Guided

You lead it. We provide the framework.

Run the full Change Playbook in-house using our tools, templates, and Tech Change Academy.

Ideal for teams with strong internal capability who want flexibility and autonomy.

Guided Review

You lead. We review and refine.

Your team creates the strategy and materials — and we provide expert feedback after every module. Think of us as your behind-the-scenes coach, offering structured reviews at key milestones.

Co-Creation

We build it together.

You bring the vision, we bring the horsepower. We co-create your strategy through hands-on workshops, build the materials, and guide the rollout — sprint by sprint.

With the Change Playbook, you don’t just get a method — you get everything you need to deliver it.


✔ One Smart Platform — No more dispersed folders, spreadsheets or guesswork

✔ Asset Creation Studio – Templates, AI assist and brand-ready designs for faster asset development

✔ Comms Toolbox – Launch campaigns, manage versions, and empower local teams

✔ Tech Change Academy - Resources and training to empower the people driving the change

✔ Analytics Dashboard — Track adoption, engagement, and impact in real time

✔ Peer Network - Join a growing network of peers navigating tech change across industries. Swap insights. Share experiences. Exchange short-cuts.

ALWAYS SUPPORTED BY:

SEE THE CANGE BOOK IN ACTION

Unsure where you fit in this journey? We offer a Readiness Check of your existing change strategy. Uncovering weak points, suggesting improvements, identifying the right modules, and what level of support is right for you.